New Web Site (2005)
We've spent the last few weeks updating the
Berryware
web site. There were a number of reasons for changing the look and feel.
The primary reason is that the web site style has remained
unchanged for about five years now- so it was time for a
change!
The goals for the new web site were:
- Improved usability
- Flexible architecture
- Modern style
- Search engine friendly
Improved Usability
To make the site easier to navigate we've removed a lot of the clutter.
In addition to that we've provided explanations of the site content on the
home page and added
see also links at the top of many pages. The pricing information is
now displayed directly on the product pages with links to download trial
versions or buy the products. If you have further suggestions about how we
can improve just
contact us.
Flexible Architecture
The old web site was structured as simple HTML pages. The new improved
version is now a collection of XML, XSL and CSS files instead. The XSL
files serve as the "templates" that determine the web site structure
(including such things as the javascript menu). The CSS controls the look
and feel at the micro level. The XML files contain the actual page
contents.
We have built a simple tool that we refer to as our "web site compiler"
internally. This utility monitors the web site folder hierarchy and
rebuilds the HTML pages on the fly the moment an XML or XSL file changes.
Changing the web site layout for all the pages is now a simple matter of
changing the main XSL template file. This allows us to have a web site that
is structured as if it were implemented using framesets while having the
appearance of uniform pages once "compiled."
Modern Style
Our old web site had a fixed width layout. On high resolution monitors this
didn't look that great. The web site was effectively designed to look good
at an 800x600 resolution. Since most PCs now use a resolution of 1024x768
this gave the web site a "skinny" look. At higher resolutions it looked
even worse. Hence, the new site is no longer fixed width- it scales as you
resize the browser window.
The web site also has an edge-to-edge feel to it. There isn't a white
border around the page as there used to be. We've also used PNG
files for all of the images to give the site a crisper look to it. If
you're using a browser that supports it we've even utilized a bit of
transparency (see the "products" menu). Internet Explorer doesn't currently
support transparent PNGs but if you're using
Mozilla,
Mozilla Firefox, or
Netscape
6.x or 7.x (any Gecko-based browser) you should be able to see
these effects.
Search Engine Friendly
Frames are decidedly un-friendly to search engines. So the simple fact that
the site no longer uses frames will help. Also, when users search for pages
in their favourite search engine (may we recommend
Google ;-) ) and click through to
visit them they won't see just the frame contents without any menu frame!!
That's what used to happen with the old layout- and we don't feel that
Framestuffer is a great solution to this problem although it is a nice
hack.
Closing Remarks
In closing I'd just like to wish our current and future customers all the
best for their current endeavours. And enjoy using our web site and
products!
Best Regards,
Kevin Berry.